Electric fuel point

A fast charger for electric vehicles targeted towards lease drivers

Design Goal

To design a new product or service for 2015 that focusses on lease drivers, expected to be the fastest growing group of electric vehicle (EV) drivers. After analysis of the company and market I decided the focus needed to shift from the technology to the user. I wanted to create an improved charging experience that better fits with lease drivers.

Type of project

Alone, from fuzzy front end to concept.


ABB, the leading manufacturer of fast chargers for EV’s.



Final concept